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There can be lot of way we can recommend a Product to a particular user if we had to categorize it can be like
- naween0423 September 22, 20161. Depending upon what he is searching on
2. Relating that searched Item to what he Purchased in the history
3. Respecting User preference on Public Review of the Product
4. Products that People who bought the same product along with the product searched by the current User.
5. Best Brand Products that matches the searched product.
6. Sort according to the best discount on the product searched
7. Product which offers Free Shipping
ect
Coming to the Design
The search itself can arrange the matched items in a tree\Graph structure and as the user traversing down a path Add new product which patch the Criteria and have some kind of a circular loop if the user is exploring more and more since the system should never be able to say that it can no longer search your product.